CLAI is renewing its valuable partnership with the Food Bank Foundation for Christmas 2023. For the Imola-based agri-food company, which operates in the cured meats market, the quality of each product must contribute to the well-being of the community. Eighty percent of the contribution will be distributed in Emilia Romagna, equivalent to 200,000 meals* (out of a total of 250,000) , an area hit by the May disaster, the flood that brought tragedy and devastation to countless families and businesses.
This further demonstration of the fruitful partnership between CLAI and Banco Alimentare takes on a special significance, especially given that, with the 2023 Christmas contribution, the total number of meals donated by the agri-food cooperative in five years of collaboration reaches the significant and symbolic figure of over one and a half million. This small but concrete contribution supports the commendable work of Banco Alimentare, which in 2022 helped over 1.75 million people with 110,000 tons of food distributed.
"One and a half million meals in five years is an extraordinary achievement that fills us with joy," says President Giovanni Bettini . "Knowing that we've provided a moment of relief and peace to so many people is a source of great satisfaction. It's a further incentive to continue our journey of solidarity and care for others, which we strive to express in different ways so we can reach an ever-increasing number of places where we need a helping hand."
The Imola Cooperative has always held a firm belief that the quality of each product should contribute to a broader sense of well-being for the community.
“ And the word ‘community’ plays a central role in CLAI’s identity,” explains Gianfranco Delfini, CLAI marketing director , “because it has a lot to do with the theme of ‘ human sustainability ’, which we strive to forcefully demonstrate in every aspect of our daily activities . The wonderful collaboration with the Food Bank, which has strengthened year after year, enhances this concept because it allows us to create local initiatives that create real human connections, through which the base of ‘friends’ ready to do something useful together also expands. A sort of ‘contagion of good’. And precisely for this reason, we have launched an ever-increasing number of initiatives in this area. Starting with the collaboration that began just this year with the Community of Sant'Egidio , which takes care of people living in vulnerable situations; without forgetting the one carried out with ANT Italia Onlus , which has continued for some time, to support the activity of free home healthcare for cancer patients and to provide a series of preventive visits for the same employees. Cooperative. And special attention is also paid to supporting Insieme a te , a volunteer association from Faenza that has opened a beach resort in Punta Marina Terme dedicated to people with severe disabilities .
" We are grateful to CLAI for once again supporting us with their Christmas campaign," concludes Giovanni Bruno , president of the Banco Alimentare Onlus Foundation . "It's important for us to be able to count on the continued support of our partner companies to continue our daily work, especially in a year like this, which has seen a succession of emergencies that have suddenly affected thousands of people. We are confident that our journey with CLAI will continue with ever greater responsibility, benefiting many families in need ."
Good products that do good: this, for CLAI, is the right way to understand the role of a cooperative in the community.
* An equivalent meal corresponds to 500 g of food based on the LARN (Reference Intake Levels of Nutrients and Energy for the Italian population).
