Paolo Cevoli

We welcome Paolo Cevoli, who will accompany us throughout 2024 on a journey to discover our cooperative and a product of absolute excellence and Italian quality, such as the CLAI Salsiccia Passita di Romagna.

Yes, because ever since he tasted it, Paolo has experienced the flavor of tradition. The flavor of a Cooperative that has been making salami with care and passion for over 60 years, and as he says in the commercial, "they make them gooood." Unique, genuine, and wholesome flavors, told through the words of an authentic Romagnolo.

Paolo Cevoli is an Italian comedian, cabaret performer, and actor. In addition to creating some of the most hilarious catchphrases of recent cabaret seasons, he has achieved success through various theatrical performances and in cinema (notably, "Soldato Semplice," an ironic yet profound film that he also directed).

Paolo Cevoli has a curious affinity with CLAI: his character Teddi Casadey, featured on the popular show Zelig, is the tireless and innovative pig farmer, owner of the renowned "Glorioso Maialificio Casadey S.r.L.," a leader in the "pig farming" industry.

The collaboration with Paolo will involve various active media channels: from web series to social media content and offline communication.