Paolo Cevoli

We welcome Paolo Cevoli, who will accompany us throughout 2024 on a journey to discover our cooperative and a product of absolute excellence and Italian quality, such as the CLAI Salsiccia Passita di Romagna.

Yes, because since tasting it, Paolo too has experienced the flavour of tradition. That of a Cooperative that has been making salami with care and passion for over 60 years and, as he says in the commercial, "it makes them goooood". Unique, genuine and wholesome flavours told through the words of a "Romagna DOP".

Paolo Cevoli is an Italian comedian, cabaret performer and actor. In addition to being the creator of some of the most hilarious catchphrases of recent cabaret seasons, he has found success through several theatre shows and in cinema we recall "Soldato Semplice", an ironic and thoughtful film which he also directed.

With CLAI he shares a curious affinity: his character Teddi Casadey, featured on the hugely popular show Zelig, is the tireless and innovative pig entrepreneur, owner of the “Glorious Casadey Pork Factory S.r.L.”, a leader in the pork industry.

The collaboration with Paolo will involve several active media channels, from web series to social content and offline communication.