Paul Cevoli

We welcome Paolo Cevoli, who will accompany us throughout 2024 as we explore our cooperative and a product of absolute excellence and Italian quality, CLAI's Salsiccia Passita di Romagna.

Yes, because since he tasted it, Paolo has also experienced the taste of tradition. That of a cooperative that has been making salami with care and passion for over 60 years and, as he says in the commercial, " makes them gooood ." Unique, authentic, and healthy flavors described through the words of a "Romagnolo DOP."

Paolo Cevoli is an Italian comedian, cabaret artist, and actor. Besides creating some of the most hilarious catchphrases of recent cabaret seasons, he has achieved success with several stage shows and films (including " Soldato Semplice, " a humorous and profound film he also directed).

He has a curious affinity with CLAI: his character Teddi Casadey , featured on the highly popular programme Zelig , is the tireless and innovative pig entrepreneur, owner of the eponymous "Glorioso Maialificio Casadey SrL", a leader in the "pork" sector.

The collaboration with Paolo will involve several active media channels: from web series to social media content and offline communication.