We welcome Paolo Cevoli to Casa CLAI, who will be accompanying us during the Christmas season with a radio commercial to discover our cooperative and a product of absolute excellence and Italian quality: CLAI Salsiccia Passita di Romagna.
Yes, because since he tasted it, Paolo has also experienced the flavor of tradition. That of a cooperative that has been making salami with care and passion for over 60 years and, as he says in the commercial, "makes them yummy." Unique, authentic, and healthy flavors told through the words of a "Romagnolo DOP" (Protected Designation of Origin) native, starting with the release of the tasty new commercial airing on the main radio stations in Emilia Romagna and Lazio.
Paolo Cevoli is an Italian comedian, stand-up comedian, and actor. Besides creating some of the most hilarious catchphrases of recent cabaret seasons, he has achieved success with several stage shows and films (including "Soldato Semplice," a humorous and insightful film he also directed).
He has a curious affinity with CLAI: his character, Teddi Casadey , is the tireless and innovative pig entrepreneur, owner of the eponymous "Glorioso Maialificio Casadey SrL", a leader in the "pork" sector.
Most people remember him on Zelig because of his most famous character, Palmiro Cangini , a confused councilor (for miscellaneous matters) of the municipality of Roncofritto incapable of solving the problems of his beloved town.
Paolo's collaboration with CLAI will involve several active media channels in 2024: from web series to social media content and offline communication.
Collaboration with Paolo Cevoli has begun.
