Fragranze di Salame
A new taste experience
This project was born with the aim of creating a new, distinctive, unique product line.
To do this we started from our 100% Italian meat supply chain on which we worked with Baldo Baldinini, the expert in aromas, the master of essences .
With him we have prepared flavorings that, combined with the quality of our meat, offer consumers a new, unprecedented taste experience.
Discover the Salami Fragrances
If you want to try them, they are available for sale in our online shop.
A bouquet of essences for a gustatory and emotional gratification.
The journey with Baldinini lasted three years.
Numerous studies, analyses, and countless tests of essences and botanicals with our salamis, culminating in the definition of the flavorings we present to the market.
Flavorings composed of a bouquet of essences, from complex compositions of botanicals designed to engage the consumer from a gustatory, olfactory, and emotional point of view.
Unique flavors that stimulate curiosity
We have interpreted the concept of flavoring in cured meats differently.
Extremely complex and pure essences, with a significantly strong character, have been brought into the product. We didn't "simply" add spices, but rather specifically created a bespoke mixture.
The result is a total and pure scent that you cannot help but feel in all its depth.
The assortment currently consists of Basil and Mediterranean Perfumes flavors. In January, it will be supplemented with Alchermes flavoring , while for Easter it will be the turn of Cardamom and Orange Blossom.
Unusual flavors for every generation
This new line of flavored salamis fits into the category's history not as an alternative, but as an expansion. It pushes boundaries with a new promise: a flavor that doesn't replace, but rather adds a new balance to the traditional salami experience.
It is a salami that creates an experience, that invites exploration, that activates curiosity.
It maintains its ties to tradition intact, but at the same time opens a new chapter made of balanced innovation, capable of speaking both to lovers of "pure" salami and to those seeking something contemporary and distinctive.
CLAI - Baldinini: a combination of excellence
Baldo Baldinini: quando ho conosciuto CLAI ho apprezzato il loro desiderio di realizzare qualcosa di davvero nuovo. Ho subito attinto dai miei cassetti alcuni progetti che stavano lì da tempo e che aspettavano l’occasione giusta per prendere forma. Ho soltanto dovuto rendere coerenti queste idee con la realtà che avevo davanti. Il risultato è molto interessante. Mi piace pensare che, di tanto in tanto, possa nascere un prodotto davvero speciale, in grado di lasciare un segno profondo nel mercato e rappresentare ovunque la mia Romagna
Better Future Award 2026: First Place for Salami Fragrances
CLAI's "Salami Fragrances" took first place in the Cured Meats category of the "Better Future Award" - "product innovation" category, an award presented by TuttoFood Milano in collaboration with MarkUp and GdoWeek magazines.
The jury, made up of buyers, journalists and trade professionals, recognised the distinctiveness and uniqueness of the proposal, which offers an unprecedented experience of flavours and aromas, while remaining true to the tradition of high-quality, 100% Italian supply chain salami.
This award acknowledges a three-year research and development journey, built on the convergence of CLAI's identity, with its 100% Italian meat supply chain, and the aromatic culture of Baldo Baldinini, an expert in natural essences. This work was supported by market analyses, sensory tests, and focus groups, leading to five flavor variations: Mediterranean Scents, Basil, Alchermes, Orange Blossom, and Cardamom.
"The innovation award stems from a research and development project that successfully combined tradition and experimentation," explains Marketing Director Gianfranco Delfini. "CLAI has indeed developed a new line of cured meats characterized by unprecedented aromatic pairings, expanding the consumption possibilities of salami with new, creative, and contemporary taste nuances."
Gianfranco Delfini, CLAI Marketing Director
Discover the Salami Fragrances
If you want to try them, they are available for sale in our online shop.