Fragranze di Salame, CLAI's salami line, wins the 2026 Brands Award in the New Entry section, charcuterie category.
The award is presented by the magazines Gdo Week and Mark Up and comes after the Better Future Award won in May at Tuttofood Milano, in the product innovation category for charcuterie. Two awards in just a few months for a single product launch.
The Brands Award jury, composed of managers from distribution, industry, and advertising and communication agencies, honored Fragranze di Salame among the best product launches of recent months, recognizing the distinctiveness of the offering.
Fragranze di Salame is made from 100% Italian meat from the CLAI supply chain, enhanced by a refined bouquet of natural aromas and botanical blends, designed to take consumers on an experience that engages taste, smell, and emotion.
There are five flavorings: Basil, Cardamom, Mediterranean Scents, Orange Blossom, and Alchermes, the latter offered as a Passita di Romagna variant. The line is available in whole 800g loose salami, 150g vacuum-packed salami sticks in elegant boxes, and two lines of sliced meats in 70g and 55g trays.
The award was accepted by CLAI General Manager Antonio Giovanetti during the Brands Award evening at the Hotel Sheraton San Siro in Milan, on Tuesday, July 7, 2026.
Buy Fragranze di Salame CLAI online
